Intermediate Level • Physical & Live Classes

Google & TikTok Ads Performance Marketing

Run high-ROI paid ad campaigns, master conversion tracking, Google Search & Display, TikTok Pixel, and media buying at scale.

2 Months (20 Live Lectures)

11 Practical Lectures

Instructor: Khezar Hayat

Enroll Now (15,000 PKR)

View Syllabus

Google Ads

TikTok Ads Manager

Google Tag Manager

GA4

Looker Studio

Masterclass Lab

About This Masterclass

Dive deep into paid media acquisition. Master Google Ads (Search, Performance Max, YouTube Ads) and TikTok Ads Manager. Learn pixel installation, conversion API (CAPI), audience targeting, bidding strategies, and A/B split testing to generate qualified leads and e-commerce sales.

Schedule: 3 Days a Week (Mon, Wed, Fri) - 4:00 PM to 6:00 PM PKT • In-Person Practical Batches

What You Will Learn

Google Search, Shopping & Performance Max Campaigns

TikTok Ads Setup, Spark Ads & Native UGC Video Creatives

Google Tag Manager (GTM) Setup & GA4 Event Tracking

Conversion Rate Optimization (CRO) for Ad Landing Pages

Budget Scaling, Bid Strategies (tCPA, tROAS) & Retargeting

Managing Client Ad Accounts & Generating Weekly Reports

Full Syllabus

Course Curriculum & Lectures

3 Modules • 11 Lectures

01Module 1: Google Ads Architecture

3 Weeks

Google Ads Account Structure & Keyword Match Types2 hrs

High-Intent Search Campaigns & Negative Keywords2 hrs

Responsive Search Ads & Quality Score Optimization2 hrs

Performance Max & Display Retargeting Campaigns2.5 hrs

02Module 2: TikTok Ads & Creative Strategy

3 Weeks

TikTok Ads Manager Setup & Business Center2 hrs

TikTok Pixel Installation & Custom Event Tracking2 hrs

Designing Viral UGC Creatives that Sell2 hrs

Bidding Strategies, Scaling Campaigns & Combating Ad Fatigue2 hrs

03Module 3: Advanced Analytics & Conversion Tracking

2 Weeks

Google Tag Manager and Server-Side Tracking2 hrs

Google Analytics 4 (GA4) Funnels & Attribution Models2 hrs

Live Campaign Audits & Client Reporting Dashboards2 hrs

Software & Platforms Mastered

Google AdsTikTok Ads ManagerGoogle Tag ManagerGA4Looker Studio

Google & TikTok Ads Performance Marketing

Total Admission Fee

15,000 PKR

20,000 PKR

Enroll Now & Secure Seat

⚡ Physical campus seats strictly limited to 20 students per batch.

This Course Includes:

Live In-Person & Practical Lab Classes
11 Interactive Lectures & Assignments
Live Client Case Studies & Projects
Direct Mentorship from Khezar Hayat
Official DigitalExpert Certificate
Student WhatsApp Support Group

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Secure Your Seat in Google & TikTok Ads Performance Marketing

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